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Business Application Software Developers Association

BASDA AGM & Executive Seminar 28th April 2009

Date posted:
05/03/2009

This year’s BASDA AGM, sponsored by Sift Media, is combined with a full afternoon of topical sessions focused on ideas and initiatives to help your business survive in a downturn.

 

Speakers will share their insights and experience and there is ample opportunity to ask questions during the sessions as well as at the networking event following the AGM.

 

The full programme is detailed below. To register for the event, please email Lynne Wallis

 

 

Event: How can the business sofware industry survive the downturn? Incorporating the BASDA Annual General Meeting

 

Date: 28 April 2009 1pm - 7pm

 

Location: The Commonwealth Club, 25 Northumberland Avenue, London WC2N 5AP. Directions: http://www.thecommonwealthclub.co.uk/pages/page.php?id=67


(Briefing available to Software Satisfaction Award entrants only. BASDA Annual General Meeting available to BASDA members only.)

1.00pmRegistration and coffee
1.30pm-2.00pmHow can the business software industry survive and thrive during the downturn
Rob Donaldson, Partner and Head of M&A and Private Equity, Baker Tilly
  • Withstanding the financial pressures
  • Funding issues and solutions
  • M&A opportunities and getting deals done
  • Exit strategies and the impact of the recession
2.00pm-2.30pmInnovation for growth
Paul Druckman, Former ICAEW president, Access & Rugged Logic non-exec
  • Recession is the mother of invention: Develop your brand to sustain growth
  • Explore new sales models & territories
  • Keeping products fresh to keep existing customers happy
  • Reinvention - how do you communicate what you sell to customers?
2.30pm-3.00pmBuilding demand in a downturn
Chris Lewis, CEO and Founder, Lewis PR
  • Seeing the bigger picture. Don't believe what you're being told about the recession
  • How exchange rate advantages can be marketed to
  • The digital revolution. Three killer apps - RSS, SEO and tagclouds
  • What you take for granted / how to market your experience
  • How to spot a bullshitter
3.00pm-3.30pmMedia panel Q&A
Moderator: Peter Robertshaw, BASDA marketing SIG chairman
  • Stuart Lauchlan, Editor, Buinesscloud9.com and Partner, Darksome Media
  • John Stokdyk, Technology Editor, Sift Media
  • Janice McGinn, Editor, Finance Week
3.30pm-4.00pmCoffee break
4.00pm-4.30pmMaking best use of your greatest asset - happy customers sell for you
John Stokdyk, Sift Media
  • Building customer satisfaction
  • The Software Satisfaction Awards - lessons from the dotcom slump & current satisfaction trends
  • Building a strategy to generate more business through the awards
  • Case studies
4.40pm-5.00pmCloud computing: Feet on the ground or head in the clouds?
Stuart Lauchlan, Editor, BusinessCloud9 and Partner, Darksome Media
  • Is Cloud Computing a viable new delivery model for computing? Or is it just the latest piece of hype from an over-excitable IT industry?
  • Is the recession the best thing that could ever have happened to the Cloud Computing movement?
  • Are there really enterprises ready to bet the farm on The Cloud? Who are they? And do they have their feet on the ground or their heads in The Cloud?
5.00pm-5.30pmBASDA Annual General Meeting (BASDA members only)
5.00pm onwardsDrinks reception
7.00pmClose

 

Sift Media Software Satisfaction Awards

 

To register for the event, please email lynne.wallis@basda.org