Marketing SIG

Marketing SIG chairperson:
Peter Robertshaw, VP Global Marketing at Strategic Thought Group, is the chair of the BASDA Marketing SIG.

Marketing aims and objectives:
The Marketing SIG has been working to provide BASDA members with B2B marketing ideas, information and updates since 2004. Originally set up in the spirit of BASDA to aid the collaboration of business software suppliers in their influence and buying power with industry suppliers, the Marketing SIG is now also a place where new ideas and marketing information is shared. The Marketing SIG also takes issues identified in other BASDA SIGs and looks at the implications for Marketing. This is one of the few forums specifically focused on B2B marketing. Events additionally facilitate personal networking between like-minded professionals.

Marketing SIG engaging with:
The BASDA Marketing SIG engages with suppliers to the business software industry. It also approaches experts, agencies, suppliers, lecturers and other organisations on behalf of BASDA members. The aim is to share knowledge and understanding of the latest Marketing ideas that are applicable in the B2B environment and specifically to the business software industry.

BASDA Marketing SIG — who should get involved:
Any BASDA member can get involved with the Marketing SIG – whether they are a large organisation with a fully staffed marketing department or smaller organisations where marketing is the responsibility of a director or single individual. The subjects covered and suppliers we invite to speak cover the range of BASDA members’ interests.

Marketing SIG — current agenda and successes:
Events receive excellent attendance and feedback from members. Recent successes in 2008 include influencing the format and agenda of the major Softworld exhibitions. The SIG agendas continue to cover all aspects of the marketing mix, looking at how technology developments, legal and economic factors influence the most effective blend of elements for B2B marketers and how this continues to evolve. Recent topics covered include online marketing, Green marketing and social responsibility, PR, data requirements, use of video and telemarketing.

Next Meeting
The next Marketing SIG meeting is TBA.  For more information or to book your place, please email: secretary@basda.org

Notes and presentations from previous meetings are available on the Marketing SIG forum area.