Developing Talent

Within the Business Application Software Development sector companies realise the implementation of best practice is critical for continued success.  At BASDA we offer our members a forum for sharing information so that internal resources are well informed – whether that is technical advice and support for a particular challenge, industry-wide best practices or education through our various events, webinars and conferences.  If you are new in the sector or have significant experience this is a valuable resource available for members to support internal talent development.  This collaborative approach with our members means staying up to date and on top of industry changes or developments that may otherwise be missed.

Pauline Green, Compliance Manager at Intuit and Chair of Payroll, Pensions & HR Specialist Interest Group

Pauline was promoted from Compliance Analyst to Offering Program Manager and recently to Compliance Manager at Intuit because of her experience, personal development, and involvement with BASDA.

She was Deputy Chair of the Payroll, Pensions & HR Special Interest Group for 5 years and was elected to Chair in October 2018. She works closely with other members and maintains close links with decision making processes within government that affect the delivery of Payroll and HR software, and wherever possible influence the implementation of policy. “I’ve had the opportunity to learn a lot from the previous Chair and other members and I now formally represent BASDA at HMRC meetings where I present our member views and look to achieve the best outcomes for our businesses and customers. I am also involved with the pension BIB and with the development of standards.

My experience at Intuit had been primarily in compliance but due to my involvement with BASDA and my own personal development through experience at the table with bodies like HMRC I was also expanding my knowledge which could then be used back at the company. On the back of that expanded knowledge, my role expanded too and changed.”

In May 2018 Pauline was formally elected to the General Council of BASDA.

What our members say

Through the mobile record keeping app initiative that BASDA lead with HMRC, we have already attracted thousands of new customers to Sage with an additional bonus in that there were no marketing costs. The promotion was undertaken by HMRC, as this formed part of their educational strategy to improve understanding and adoption of good business practices by micro businesses – leading to improved comprehension and compliance of their tax duties.

Kevin Hart, ex Strategic Alliances Manager

Sage UK & Ireland. Current Head of Payroll and Third Party Integration at B&CE (The People's Pension)

Through networking with BASDA members, we have developed a number of relationships that provide genuine value to our own business, one of which enabled us to significantly increase our revenue by whitelabelling our software.

Peter Prater, Managing Director

Qtac Solutions Ltd

Causeway values its membership of BASDA for the support it provides in collectively addressing the issues and opportunities we face in running our business.

The Interest Groups allow us to work collectively on subjects of general interest and to make progress well in excess of that we could achieve on our own.

Tim Cole, Director


Participation in the Marketing Interest Group workshops has proved significantly valuable to us. The expert advice given and knowledge gained have already enabled us to identify several areas capable of immediate improvement and provided guidelines for its achievement.

Chris Hensher, Managing Director

Exportmaster Systems Ltd

Get Involved

Find out more about the benefits of BASDA and how to join.