Meet the General Council
The BASDA General Council meet regularly to constructively challenge the strategy and performance of the association in growing and maintaining its membership.
Business Development & Strategic Account Manager at Nest
Kevin has served on the General Council for 15 years as Chairperson for the past 12 years and has been recently appointed CEO. Kevin has worked in a number of senior capacities for several blue-chip companies across several sectors and is currently Business Development & Strategic Account Manager at Nest. With a passionate belief that BASDA has a crucial role to play in the business software industry, punching well above its weight, Kevin is committed to delivering incremental value to members including a more diverse and representative General Council.
Peter has been a General Council member for 15 years and Finance Director for the last 12 years. He spent nearly 25 years as Managing Director of a very successful software company before taking on added responsibilities within BASDA. Being passionate about BASDA, his company has made an enormous contribution for its size over the years, and had an excellent payback.
Liam Tumulty FCCA
Application Consultant, Construction Industry Solutions Ltd (COINS)
Liam has worked in Finance for over 20 years and has been with COINS since 2017. He has extensive experience in many aspects of finance including VAT, Payroll, Reporting, Shared Services and Software implementations. Liam was appointed to the BASDA General Council in October 2019 and is looking forward to working across new projects in this role. Liam is Chairperson of the Construction SIG.
Head of Compliance & Programs, Intuit QuickBooks
Pauline has been involved with BASDA for the last 9 years and was appointed Vice-Chairperson in March 2023. She also holds the position of Chairperson of Ability SIG and Payroll, HR & Pension SIG. Through the latter role she was involved with the Pension BIB and helped develop the PAPDIS Standard.
Pauline has previously worked in various industries as an accountant and so is interested in HMRC plans for API’s including their MTD plans. BASDA has a unique role in representing the voice of industry particularly with HMRC.
Head of Construction, EasyBuild, an Access Group company
Carol has over 30 years’ experience working within construction, and the last 18 years within construction technology. Previous roles included Finance Manager for a top 10 house builder and 13 years at an Irish based Civil Engineering & Building contractor. With this experience she moved into construction technology helping deliver the message to the construction business of the benefits of embracing technology within their businesses to promote a more efficient way of working. Her previous role within a well-known construction software house included Senior Implementation Consultant, Head of Professional Services and Strategic Relationship Manager whereby she helped implement solutions and cultivate relationships with a number of top 100 construction businesses.
Managing Director, All Things Web®
Helen has over 20 years’ experience of working within the Financial Services Industry in a variety of business development, marketing and management roles. As MD of Digital Marketing Agency, All Things Web® she has supported BASDA as its marketing partner for 3 years and, in her role as a member of the General Council and Chairperson of the Marketing SIG, brings valuable insights and experience to BASDA members on Marketing, Lead Generation and the Digital landscape.
Head of Product Compliance & Industry Engagement, Xero
With over 20 years of combined accountancy and software experience along with working with HMRC and Companies House on a regular basis, Stuart is a strong supporter of digital transformation and an advocate for tax technology. Stuart is the Chairperson of the Accountants in Practice SIG with and looks to assist BASDA members in getting their voices heard as Making Tax Digital is rolled out by HMRC. Stuart was appointed to the BASDA General Council in May 2022.
An engineer at heart, Steve has worked in the software industry for over 40 years in a wide range of roles, from start-up founder to chief software architect. Most recently with pensions technology specialist Husky, Steve led the business’s expansion from workplace pension services into an end-to-end offering for SMEs, including managed payroll services. Steve is a strong advocate of automation in business and as such is committed to helping BASDA members deliver greater value to their clients through integration, collaboration and automation.
Product Director, JA
With over 10 years of experience in the software industry, specialising in payroll and accountancy, Adam is responsible for product strategy, roadmap planning and compliance, championing innovation, efficiencies and automation. Adam is Vice-Chair of the Payroll, Pensions and HR SIG and has held the role since 2021. Appointed to the General Council in June 2023, he uses his insights and knowledge in payroll and software development to contribute to the aims & objectives of BASDA.
Find out more about the benefits of BASDA and how to join.