Meet the General Council

The BASDA General Council meet regularly to constructively challenge the strategy and performance of the association in growing and maintaining its membership.

Kevin Hart

Kevin Hart

Head of Payroll and Third Party Integration at B&CE (The People's Pension)

Kevin has served on the General Council for some 12 years, and as Chair for the past 9 years. With a passionate belief that BASDA has a crucial role to play in the business software industry, punching well above its weight, Kevin is committed to delivering incremental value to members.

Peter Prater

Peter Prater

Business Consultant

Peter has been a General Council member for 10 years and Finance Director for the last 7 years. He has spent nearly 25 years as Managing Director of a very successful software company.  Being passionate about BASDA, his company has made an enormous contribution for its size over the years, and had an excellent payback.

Peter Robertshaw

Peter Robertshaw

Marketing Expert

Peter has worked for over 30 years in the IT industry, most recently as Global Marketing Director for e-commerce provider cloudBuy. Peter held a similar role at Swedish ERP player, IFS, leading their re-branding programme and global marketing campaigns and events. He also worked for 12 years at software giant SAP in a number of roles including, product management, consulting and marketing. Peter has been an advocate for BASDA for 2 decades and is the longest-serving member of the BASDA General Council.

Jim Etherton MA, ACA

Jim Etherton MA, ACA

Senior Product Manager, Construction Industry Solutions Ltd (COINS)

Jim has worked for COINS for 16 years and has been actively involved in BASDA since 2006.  He is chair of the Financials & Accounting SIG where he led the BASDA response to HMRC on VAT PPD and represents BASDA on the HMRC CIS Operational Forum.

John Whelan

John Whelan

CEO, My Digital Accounts

John operated as an accountant for 3 decades before starting his Accounting and Payroll software Business, My Digital Accounts. Previously, John was MD at 3 separate umbrella payroll businesses including Paystream for 4 years in the late noughties. His favourite topics are Tax and IR35 (which makes him really fun at parties!).

Phil Sayers

Phil Sayers

Founder, Proten Sales Development Ltd

Phil has more than 25 years experience of working with a variety of application software vendors, with a particular focus on helping smaller vendors generate significant growth. In 2018 he founded Proten Sales Development Ltd, working with accountants to help their clients (especially those in the technology field) accelerate their sales activities. He was appointed to the BASDA General Council in 2017.

Pauline Green

Pauline Green

Compliance Manager, Intuit QuickBooks

Pauline has been involved with BASDA for the last 5 years and held the position of Vice Chair of Payroll, HR & Pension SIG until her appointment as Chair in May 2018. Through this role she was involved with the Pension BIB and helped develop the PAPDIS Standard.

While her current role is Payroll, HR & Pension focused she have previously worked in various industries as an Accountant so interested in HMRC plans for API’s including their MTD plans. BASDA is great at representing the voice of industry particularly with HMRC.

 

Bill Pugsley

Bill Pugsley

Executive Chairman of Lakeshore Data Management

Bill has been working in the IT sector since mid-1970 of which the last 45 years have been spent in the software and services sector – to include over 25 years of working with EDI and latterly e.commerce.

A former Council Member of BASDA and a former non-executive Director of GS1 UK for eight years, Bill has run businesses in several countries.

Bill’s primary interest is helping people not make the same mistakes he has made in his career to-date!

Simon Guest

Simon Guest

Chief Operating Officer at Acorah Software Products Ltd

Simon is a 25 year veteran of the business software industry, having held various senior roles across sales, customer support and product management in a number of prominent suppliers. For the last 6 years, he has been Chief Operating Officer at Acorah Software Products, who supply the TaxCalc suite of software to individuals, SMEs and accountancy practices.  He was appointed to the BASDA General Council in August 2018.

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