Meet the General Council

The BASDA General Council meet regularly to constructively challenge the strategy and performance of the association in growing and maintaining its membership.

Kevin Hart

Kevin Hart

Head of Business Development UK&I at SuperChoice Services Pty Ltd

Kevin has served on the General Council for 15 years, and as Chair for the past 12 years. Kevin has worked in a number of senior capacities for several blue-chip companies across several sectors and is currently spearheading an Australian-based Cloud-centric Pensions Technology company’s market entry into the UK&I. With a passionate belief that BASDA has a crucial role to play in the business software industry, punching well above its weight, Kevin is committed to delivering incremental value to members including a more diverse and representative General Council.  

Peter Prater

Peter Prater

Business Consultant

Peter has been a General Council member for 15 years and Finance Director for the last 12 years. He spent nearly 25 years as Managing Director of a very successful software company before taking on added responsibilities within BASDA. Being passionate about BASDA, his company has made an enormous contribution for its size over the years, and had an excellent payback.

Bill Pugsley

Bill Pugsley

Executive Chairman of Lakeshore Data Management

Bill has been working in the IT sector since mid-1970.  The last 45 years have been spent in the software and services sector and include over 25 years of working with EDI and latterly e.commerce.

A former Council Member of BASDA and a former non-executive Director of GS1 UK for eight years, Bill has run businesses in several countries.

Bill’s primary interest is helping businesses avoid making the same mistakes he has made in his career to-date!

Phil Sayers

Phil Sayers

Founder, Proten Sales Development Ltd

Phil has more than 25 years experience of working with a variety of application software vendors, with a particular focus on helping smaller vendors generate significant growth. In 2018 he founded Proten Sales Development Ltd, working with accountants to help their clients (especially those in the technology field) accelerate their sales activities. He was appointed to the BASDA General Council in 2017.

Pauline Green

Pauline Green

Compliance Manager, Intuit QuickBooks

Pauline has been involved with BASDA for the last 5 years and held the position of Vice Chair of Payroll, HR & Pension SIG until her appointment as Chair in May 2018. Through this role she was involved with the Pension BIB and helped develop the PAPDIS Standard.

While her current role is Payroll, HR & Pension focused she has previously worked in various industries as an accountant so interested in HMRC plans for API’s including their MTD plans. BASDA has a unique role in representing the voice of industry particularly with HMRC.

 

Nick Davies

Nick Davies

Head of Software Development at OGL Computer Services Group

Nick started his career as a developer and has progressed into product management over the past 20 years, chiefly at OGL Software who are one of the UK’s leading providers of business solutions to SMEs. His experience spans both legacy and next generation software projects, getting involved in all aspects of delivery.

 

Carol Massay

Carol Massay

Head of Construction, EasyBuild, an Access Group company

Carol has over 30 years’ experience working within construction, and the last 18 years within construction technology. Previous roles included Finance Manager for a top 10 house builder and 13 years at an Irish based Civil Engineering & Building contractor. With this experience she moved into construction technology helping deliver the message to the construction business of the benefits of embracing technology within their businesses to promote a more efficient way of working.  Her previous role within a well-known construction software house included Senior Implementation Consultant, Head of Professional Services and Strategic Relationship Manager whereby she helped implement solutions and cultivate relationships with a number of top 100 construction businesses.

 

Liam Tumulty FCCA

Liam Tumulty FCCA

Application Consultant, Construction Industry Solutions Ltd (COINS)

Liam has worked in Finance for over 20 years and has been with COINS since 2017. He has extensive experience in many aspects of finance including VAT, Payroll, Reporting, Shared Services and Software implementations. Liam was appointed to the BASDA General Council in October 2019 and is looking forward to working across new projects in this role. 

 

Helen Moloney

Helen Moloney

Managing Director, All Things Web®

Helen has over 20 years’ experience of working within the Financial Services Industry in a variety of business development, marketing and management roles.  As MD of Digital Marketing Agency, All Things Web she has supported BASDA as its marketing partner for 3 years and, in her role as a member of the General Council and Chair of the Marketing SIG, brings valuable insights and experience to BASDA members on Marketing, Lead Generation and the Digital landscape.

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